Bliss Vixen is an adult toy party business who wanted to build a brand around their existing logo. We tweaked their logo, added new variations, updated their palette to be more playful, versatile and bold, as well as creating a bold and exciting brand pattern that highlighted the sassy and naughty nature of the business. We created a more discreet brand pattern only featuring the confetti shapes rather than the adult toys to be used on the packaging for their take-home kits.
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