Blondiez & Browniez is a Canberra based business selling a range of blondies and brownies, primarily at local markets. It was important to incorporate the unique shape of the products, opting for circular treats rather than the standard square shape. We also wanted to ensure the branding appealed to the younger audience, encouraged potential customers to visit their market stall, get people recommending the treats through word of mouth throughout the market using easily identifiable packaging and using easily legible signage that could be read and recognised from a distance.